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It’s important to be clear about each campaign you’re working on as, just like writing any other copy, a lot of psychology is at play when it comes to the subject line.Whenever you’re working on a subject line, you need to be absolutely clear about your goal.This is really useful as it clearly identifies the email and, assuming the customer has had a positive experience with earlier emails in the series, adds to the power of the subject line, increasing opens.

Easy Jet include the name of your destination in the subject line, based on your booking: Using auto-responders in order to email customers in series is an extremely powerful aspect of lifecycle email marketing.Most businesses send less emails than they could for fear of annoying customers.Spend time ensuring your emails are helpful and you won’t have this problem, allowing you to send emails in series that really convert.In this case the trick with subject lines is generally to be original and to pique curiosity.Raising curiosity is no mean feat but a general rule of thumb is to ask questions.

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